Introducing the New Hopelink Website!
In 2022, we kicked off our new Hopelink website rebuild with client, donor, and volunteer experience at the forefront
The new Hopelink website was built to be easier to navigate, more interactive, and more in line with our evolving Hopelink brand. Clients can utilize new accessibility features including a built-in screen reader, language translation in over 100 languages, and much more!
Out with the Old…
With our old site being seven years old, the technology had aged and was no longer able to support the evolving needs of our community. This led to our decision to partner with an agency, R/West, to build a new website that enhances everyone’s experiences with Hopelink. We chose R/West to rebuild our website as they were able to demonstrate a deep understanding of our needs around customer focus, accessibility, and EDI (Equity, Diversity, Inclusion), and that they had clear experience and tactics to incorporate into our design. Through this partnership, and deeply involved feedback from clients, donors, and other key individuals, Hopelink created the new website that launched on Wednesday, August 9!
…And in with the New!
The new Hopelink website has many new features integrating our trauma-informed approach. It allows us to provide more frequent updates as we respond to community needs, all while utilizing new features like Recite Me—an accessibility tool that will allow clients to translate pages into over 100 different languages. The tool can also assist clients through a built-in screen reader, and allow clients to adjust text, color, and font size. We’re also excited to tell the stories of our community creating lasting change through compelling visual storytelling features, including video and motion graphics.
As our community continues to evolve, the new website provides Hopelink with the opportunity to integrate new features that meet our client’s current and future needs. Hopelink CEO Dr. Catherine Cushinberry says, “Our clients deserve premium service and access. We have intentionally focused on access, representation, efficiency, and high quality outward facing representation of who we are and where we’re going.”